{"id":4791,"date":"2020-02-20T11:30:36","date_gmt":"2020-02-20T10:30:36","guid":{"rendered":"https:\/\/www.packagingconsulting.eu\/project\/mascleta-signature-beer-branding-and-labelling-for-polvora-blue-bottle\/"},"modified":"2026-02-20T11:32:19","modified_gmt":"2026-02-20T10:32:19","slug":"mascleta-signature-beer-branding-and-labelling-for-polvora-blue-bottle","status":"publish","type":"dt_portfolio","link":"https:\/\/www.packagingconsulting.eu\/en\/project\/mascleta-signature-beer-branding-and-labelling-for-polvora-blue-bottle\/","title":{"rendered":"MASCLET\u00c0 SIGNATURE BEER \u2013 Branding and Labelling for P\u00f3lvora Blue bottle"},"content":{"rendered":"
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MASCLET\u00c0 SIGNATURE BEER \u2013 Branding and Labelling for P\u00f3lvora Blue bottle<\/h1>\n\n

Cervezas Masclet\u00e0 is a Valencian company born in 2018 under the philosophy of not selling just ordinary beer but rather, making \u201csignature beer\u201d. Later, they launched a new beer with a new, fresh, fun image that always highlights the region of Valencia, so they needed a brand and label for this launch.<\/p>\n\n

Graphic design.<\/strong> Branding and labelling design for the beer P\u00d3LVORA BLUE. We started with the creation of the graphic concept: la Nit del Foc.
This graphic needed to represent fireworks, the light in Valencia and the Mediterranean, traditional festivals from any part of the region of Valencia. It also had to represent the flavour of the drink: soft freshness, orange blossom and orange.
The proposal is both elegant and striking. The letters create a brand that, together with the other elements, form part of a graphic representation of a stylised explosion of fireworks. We created a strong corporate graphic identity.<\/p>\n\n

Production Management.<\/strong> This label has a peculiarity in the material chosen for the label. It is printed on silver polyester to increase the light on the application of the colours chosen. With this, the result is much brighter and we manage to transmit 100% of the spirit of Valencian festival nights.
With the specification and technical sheets made for manufacturing, the customer was able to repeat the process whenever necessary.<\/p>\n","protected":false},"excerpt":{"rendered":"

MASCLET\u00c0 SIGNATURE BEER \u2013 Branding and Labelling for P\u00f3lvora Blue bottle Cervezas Masclet\u00e0 is a Valencian company born in 2018 under the philosophy of not selling just ordinary beer but rather, making \u201csignature beer\u201d. Later, they launched a new beer with a new, fresh, fun image that always highlights the region of Valencia, so they…<\/p>\n","protected":false},"author":2,"featured_media":614,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[81],"dt_portfolio_tags":[],"class_list":["post-4791","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-branding-en","dt_portfolio_category-81","description-off"],"yoast_head":"\nMASCLET\u00c0 SIGNATURE BEER \u2013 Branding and Labelling for P\u00f3lvora Blue bottle - PackCo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.packagingconsulting.eu\/en\/project\/mascleta-signature-beer-branding-and-labelling-for-polvora-blue-bottle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MASCLET\u00c0 SIGNATURE BEER \u2013 Branding and Labelling for P\u00f3lvora Blue bottle - PackCo\" \/>\n<meta property=\"og:description\" content=\"MASCLET\u00c0 SIGNATURE BEER \u2013 Branding and Labelling for P\u00f3lvora Blue bottle Cervezas Masclet\u00e0 is a Valencian company born in 2018 under the philosophy of not selling just ordinary beer but rather, making \u201csignature beer\u201d. 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