ART4YOULAB S.L. – ECLIPXA – Naming, Branding and Premium Case

The Dental aesthetics laboratory Artdental (Art 4 You lab, S.L.) is a company specialised in the creation and design of personalised dental prostheses. The staff at this dental laboratory is highly qualified and experienced in the creation of aesthetic and functional dental prostheses. They use the most advanced materials and techniques. They offer a wide range of services, including treatment with dental aligners, and needed naming, branding and premium presentation for delivering their product to customers.

Brand development. This new service presented by the company needed a name with very special meaning that showed their know-how and the technical capacity of the laboratory, while also attracting customers through the idea of an exceptional result that makes them feel very special.
The name of Eclipxa comes from the combination of the word “eclipse” with an element of the X that makes it easier to register the brand and then play with the graphics when it comes to developing the branding. We used the X like a sparkle resulting from a spectacular smile.

We also decided to support the brand with a subline to reinforce the idea of shining. This is what happens when the consumer improves an aspect of their life and feels that sensation of well-being that gives them a special shine. The subline is: Time to shine.

Structural Design. The company needed a premium and very unique presentation that, as well as presenting the product, the customer could use as storage for a series of braces trays that they use after the treatment is delivered. This was done using this case with premium finishes.
It has a base with two levels and a central tray inside that presents a very delicate box supported by black foam. This part can be lifted to reveal numbered bags with the next braces.
This is all covered by a lid with a magnet closing where we highlighted the logo and subline using special finishes that bring extra shine.

Graphic adaptation. For this project, the graphic adaptation of the structure was done by PackCo. We wanted the result to be visually clean without unnecessary frills, focusing on a good approach of the position of the main elements and highlighting the impact it could have on the user.

Production management. The production was managed by creating technical sheets, testing the finishes and creating a prototype before the customer gave their definitive approval.