Frubalmed – The Jungle Team

360º project: Naming, branding and graphic design. Development of a brand and graphic concept to promote fruit consumption among children.

«The JungleTeam», includes a group of 5 animal friends hiding as a silhouette in the brand logo. As a packaging idea, the first step was to develop 4 different bus designs to collect and play with, presenting “the Jungle-Team”.

The result is a fun fruit packaging for young and old with great presence and appeal on the fruit shelf.