FRUNET S.L.- Frunet Exotic Box

For this project, the company Frunet S.L. described their need for product transport and display. The solution was awarded a Liderpack 2022 for the best Premium Pack. The Liderpack awards seek innovative, sustainable and creative awards and packaging aimed towards the general public, industrial sectors or use in transport and logistics. Created in 1995, it is the most important award for this sector that is granted in Spain.

Structural Design. We designed a presentation and sales case for premium fruit that breaks away from today’s norm in the fruit and vegetable sector and displays the fruit in an innovative way, without losing sight of palletisation or the storage conditions required by each of the different fruits so that they reach the consumer in optimum conditions for consumption.

Graphic design. As for the graphic design, we opted for a sober color on the outside to contrast with the explosion of color found on the inside. To reinforce its premium appearance, we focused on the finishes of the lining paper, which would give the whole a more sober and elegant look.

Production Management. We managed the production of the packaging, generating the technical sheets for the project and maintaining direct communication with the factory to collaborate and allow the customer to obtain the result expected for both structural design and graphics.