AMFRESH IBERIA –Grapes, El Corte Inglés supermarkets

This heat-sealed printed film project comes from the AMFRESH Group, a global fresh-food company that integrates biotechnology, farming, and marketing to provide products such as citrus fruits, grapes, and tropical fruits. They use a vertically integrated business model, controlling the entire process from genetics and cultivation through to logistics and delivery to major international retailers.

Graphic design. Our role in this project was to design all the graphics for the heat-sealed printed film used on grape punnets destined for El Corte Inglés supermarkets. This involved three different varieties: red grapes, green seedless grapes, and flavoured black seedless grapes.

We focused on colour palettes that make it easy to distinguish between them and, most importantly, make them stand out from the competition on the supermarket shelves where they sit side by side. We added an extra touch of freshness with photography of grapes on the vine, glistening with dew.

We also handled the copy accompanying the graphics for each variety, emphasising what makes them unique and incorporating elements like QR codes to demonstrate how packaging can extend the relationship between brand and consumer beyond the initial purchase.

Finally, for this printed film project, we prepared the final artwork and the necessary technical documentation for our client’s supplier to carry out the manufacturing of the films. We remained in direct contact with them at all times, supervising and ensuring the client received the exact finishes they had chosen, with no compromises or near-matches.